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DG Mobile agrees with Web Progressive Inc., a contents production subsidiary of Shogakukan Inc., on a strategic alliance for the development and production of "Mobile Comic" contents
DG Mobile
Inc. ("DG-M," Head Office: Shibuya, Tokyo; President:
Kazusuke Obi), , which is promoting business for third-generation
(3G) mobile phones, agreed with Web Progressive Inc. on May
18, 2004, on a strategic alliance for the development and
production of contents in the mobile contents business. Web
Progressive Inc. ("WP," Head Office: Chiyoda,
Tokyo; President: Masahiro Aiga) is a subsidiary of Shogakukan
Inc. that is primarily engaged in the business of producing
entertainment contents. Utilizing their assets, including
technologies and creative abilities, the two companies will
produce new comic contents newly written for the Mobile Comic
Solution, the comics distribution service for third-generation
mobile phones being promoted by DG-M, as well as finding and
training new creators.
1. About the strategic alliance
DG-M has been making efforts to expand sales and use of
the Mobile Comic Solution, the integrated technological infrastructure
for distributing comic contents to 3G mobile phones, which
are coming into an increasingly widespread use. DG-M had sought
a partner able to intensively and continuously produce and
develop newly written comic contents that best match this
new technology and to become a provider of the new entertainment
contents via cellular phones.
On the other hand, based on the planning and editing know-how
of Shogakukan, WP has been planning and producing digital
contents, developing and training characters, and creating
educational and learning contents. WP was looking for opportunities
to display its ability to create contents in the field of
mobile phone contents business.
To take advantage of this strategic alliance, they will commence
activities to establish an entertainment business for 3G mobile
phones. Specifically, WP will continuously and newly create
and provide mobile comic contents featuring such distinctive
characters as "Attacken" and "Mikarin"
and will develop the business of providing these contents
and characters in other media (such as printed publications
and merchandising). In addition to providing the Mobile Comic
technology, DG-M will be responsible for making contents distribution
data and installing distribution systems.
In their 3G mobile contents business based on this alliance,
the two companies aim to acquire a total of 200,000 subscribers
(members) in two years. They will make efforts to develop
new popular characters through mobile phones and find new
comic creators.
2.About Web Progressive Inc.
Head Office: Showa Bldg. 3F, 2-30, Kanda Jinbo-cho, Chiyoda-ku,
Tokyo
Tel: 03-3512-0091 Fax: 03-3230-2130
http://www.web-progressive.com
Capital amount: 980 million yen
Shareholders: Shogakukan Inc. 75%
NEC Corp. 15%
CAC Corp. 10%
Representative: Masahiro Aiga, President
3. About DG Mobile Inc.
Head Office: Yamazaki Bldg. 2F, 2-43-15, Tomigaya, Shibuya-ku,
Tokyo
Tel: 03-5452-0355 Fax: 03-5452-0356
http://www.dgmobile.co.jp
Representative: Kazusuke Obi, President
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